Challenge: Walmart relied on Foursquare's venue analysis reports for shopper behavior insights, foot traffic patterns, and competitive benchmarking against Target. While well-received, the static reports couldn't meet growing client demand for real-time, self-serve data analysis to support faster decision-making.

Approach: To align the product vision with customer needs, I led a customer feedback initiative—joining client calls, reviewing research notes, and conducting a dedicated feedback session. We synthesized insights to define key personas, use cases, and feature priorities—shaping the foundation of the product’s MVP.

Solution: To ensure the product vision aligned with customer needs, my team and I led customer feedback initiatives—participating in client calls, analyzing research findings, and facilitating a dedicated feedback session. We synthesized these insights to define key personas, primary use cases, and feature priorities, laying the groundwork for the product’s MVP strategy.

Results: In 9 months, we launched the MVP to three trial clients, including Walmart—providing early access to the platform’s self-serve capabilities.

• Client Conversion & Engagement: The trial program set the groundwork for converting pilot users into long-term contracts.

• Time-to-Value Validation: By tracking Time-to-Value metrics, we measured how quickly clients gained insights—helping quantify the product’s ROI and reinforce its value proposition for faster, data-driven decision-making.

• Customer Feedback Loop: Ongoing feedback from pilot users informed the product roadmap, ensuring the platform scaled to meet both client needs and market demands ahead of its official launch.